We have partnered with House of Common to accelerate how BackChat grows, distributes and commercialises its shows.
The partnership brings together two teams that read the media landscape the same way: attention is moving to podcasts, YouTube and social, and the shows that win are personality-led and always on. House of Common adds distribution reach and commercial firepower to what we already do across production and audience growth.
Common just get it. They understand where attention is going and why modern media is outperforming traditional channels across podcasts, YouTube and social.
Will Schofield, Co-Founder
For the shows in our network it means more ways to reach audiences and more ways to turn that attention into revenue: branded content, integrated social campaigns, sponsorships and a wider distribution framework. For partners it means a bigger, better-connected platform to work with.
Same operating system, more reach. This is what media looks like now.